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Deepening Our Presence in South Asia: Insights from the Field in Bangladesh
    2025-07-09

Following our recent seminar in #Dhaka, the #KHB team continued our journey across Bangladesh with a focused agenda of customer engagement, product promotion, and market research. 

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Customer Visits & Technical Support

We visited hospitals already equipped with KHB instruments to collect first-hand user feedback. Our engineers provided on-site technical training to ensure optimal system performance and enhance user experience. 


In-Market Research & Needs Assessment

We also conducted in-depth discussions with clinical teams of other hospitals to better understand local testing practices, platform preferences, commonly run assays, and patient pricing structures. These insights are invaluable for aligning our product design and commercial strategies with market needs. 

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With our #biochemistry analyzers well established in the region, we are also actively introducing our #chemiluminescence #immunoassay (#CLIA) systems. We held in-depth discussions with several distributors regarding sales policies and market-entry strategies, and received valuable feedback from leading hospitals. 


These insights are directly guiding our product refinement and global development roadmap. Looking ahead, KHB remains committed to building a strong foundation across South Asia. A heartfelt thank you to all the hospital professionals and distributor partners who shared their time and insights! Your voices help drive our innovation and global vision forward.

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